Live · free to join · recording sent to all registrants

📅 Thursday, July 23 · 18:00 CET 12 PM ET · 9 AM PT · 8 PM Dubai · 45 min + live Q&A

The outbound playbook: new markets, AI, and scale.

Two operators — Global Advance and SalesMind AI — break down what actually works in modern B2B outbound. Practical, not theoretical.

In this session

Entering the Middle East market (and others) — the local marketing and sales constructs that work.

Integrating AI the efficient way — how to train it, target with it, and adapt to each prospect.

Scaling with managed accounts — more reach, run safely at volume.

Setups that work by industry — marketing & lead-gen agencies and SaaS.

Fabio Bork
CEO, Global Advance

Julien Gadea
CEO & Co-Founder, SalesMind AI

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Thursday, July 23 · 18:00 CET · can't make it? The recording goes to everyone who registers.

The agenda

What we'll cover

Four topics, one hour. Each one is a working playbook you can apply the same week.

Global markets, starting with the Middle East

How B2B buying really works in the region, the marketing and sales constructs that land locally, and how the same method adapts to other markets on request.

Integrating AI, the efficient way

Where AI belongs in the outreach stack, how to train it on the minimum signal, target precisely, and adapt the message to each prospect at scale.

Scaling with managed accounts

Why accounts are the scale lever, what warmed and managed really means, and how to keep them alive as volume grows.

Marketing setups by industry

The setups that tend to work for marketing agencies, lead-gen agencies and SaaS — and how to adapt them to yours.

Your hosts

Two operators, not a slideshow

Fabio Bork

CEO, Global Advance

German operator with deep Middle East ties. Global Advance runs B2B lead generation and executive branding — connecting businesses with decision-makers across the Gulf, and placing Western professionals in the region.

Global markets · Middle East

Julien Gadea

CEO & Co-Founder, SalesMind AI

Serial entrepreneur focused on AI, sales automation and B2B growth. Built SalesMind AI to turn LinkedIn outreach into managed, AI-driven pipeline infrastructure that runs for you.

AI · outreach infrastructure

Who it's for

Come if this sounds like you

Agencies

Marketing and lead-gen agencies that want a repeatable outbound engine for themselves and their clients.

SaaS teams

Founders and GTM leaders who need more qualified pipeline without adding headcount.

Market expanders

Teams eyeing the Middle East or new regions who want what works locally, not guesses.